Take a look at your current mug. Yes, it may or may not contain coffee, but that is probably its most exciting feature... which is frankly pretty darn dull. The Heat Changing Arcade Mugs know if they contain hot coffee and are able to display it graphically... which obviously kicks your mug's butt as it just sits there doing nothing.
Normally the Pac Boy mug displays an empty maze and the Space Intruders mug displays a blank starry sky. But add some kind of hot beverage and instantly the Pac Boy maze is filled with 8-bit style ghosts and energizers while the Space Intruders shows a retro invaders style battle in action.
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